Navion

Naming, Brand Identity Design, Print Layout

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Navion is a pharmacy benefit consultant driving affordable, future-focused solutions that help our clients navigate pharmacy cost and complexity with clarity and confidence. With Navion positioning themselves as a reliable pharmacy benefit navigator, our team set out to name and visually brand the company using themes of navigation, clarity, forward-thinking. With the “nav” in the name coming from the latin word for “ship” or “vessel”, our team wanted to establish Navion as an expert partner to help clients navigate the intricate Pharmacy landscape with ease and confidence. The logo-mark itself referencing star charts, doubling down on the navigation theme but also referencing the company’s tagline “Rx connections that matter”. With a vibrant color scheme and unique use of shapes and patterns, our goal was to set Navion apart from the competition while also conveying the expertise they offer to their clients.