Goodroot

Brand Identity Design, Print Layout

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Goodroot is an interconnected community of companies making every interaction between human and health accessible, affordable and seamless. Their companies are focused on reducing pharmacy costs, reengineering health benefits, realigning healthcare initiatives, removing cost barriers and redefining administrative efficiency. When I joined the company Goodroot as an in-house designer, they already had a pre-existing logo and branding, but were looking to expand upon it by creating something more out-of-the-box and reflective of their bold approach to repairing different systems in healthcare. They also wanted their branding to reflect the original mosaic concept reflected in their logo, a representation of companies and people coming together towards one concerted effort to effect change. What resulted was a branding with vibrant colors, bold 3-dimensional mosaic patterns, and unique condensed font choices.