Regulatory Joe

Logo Design, Brand Identity Design, Videography

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Regulatory Joe is your go-to source for expert insights on all things regulatory. A YouTube series hosted by industry pro Joe Boyle, his channel breaks down complex policies and regulatory. The goal with Regulatory Joe’s branding was to make the complex topics surrounding regulatory filing more approachable, and in some cases, even approaching them with a more light-hearted tone. Preliminary research included looking at other education-based YouTubers and observing how they visually branded themselves, from the look of their channels with their header and profile image to the graphics within the videos themselves. What we ended up with was a visual branding heavily inspired by the emerging web design trend of “neo-brutalism”, giving Regulatory Joe the ability to present a fun spin on an otherwise dense topic.