Let’s Go Nashville 2024

Logo Design, Brand Identity Design, Illustration

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When given the opportunity to brand Goodroot’s company trip to Nashville for a second year in a row, I wanted to take the same approach I took last time, delving into the culture and spirit of Nashville to get the trip-goers immersed and hyped up for their trip. Wanting to lean more into an illustrative approach as a personal challenge to myself to lean more into my love of illustration in my design work. Using fun, colorful illustrations throughout the signage, branded materials and deck designs for this trip, the overall branding created a fun and lively environment!