Let’s Go Nashville 2023

Logo Design, Brand Identity Design

​

For Goodroot’s annual company trip to Nashville, they were looking for a fun brand identity design to use on a handful of materials for the trip, including presentations during company meetings, signage, notepads, name badges, t-shirts and other souvenir merch. They were looking for a brand identity that would hype the company up for the trip and really evoke the spirit of the area, pulling from the culture and history of Nashville. I came up with the look and feel for this branding through my own love of music and flyer design, looking at a handful of old gig flyers from famous venues such as Grand Ole Opry and Ryman Auditorium. The result was a gritty, screen-printed look and feel filled with fun western and music related imagery. This project was a joy to work on, combining my passions for printmaking, music, and overall grungy aesthetics!